Our
5 phase approach has proven highly successful
in generating new business for our clients. Click
on each phase for more information.
Phase
1:
Internet Strategy Planning Phase
2: Website Design and
Conversion Optimization Phase
3:
SEO, Website and Affiliate Marketing Phase
4: Track. Measure. Analyze.
Optimize Phase
5: Knowledge Transfer
Building the Website
Platform
PHASE
1: INTERNET STRATEGY PLANNING
The strategic plan outlines the process by which
you will interact with your online customers from
the initial impression to the point of sale. We
start with the basics of identifying the customer
needs for which your products or services provide
a solution. These needs generate online searches
for information which provide excellent opportunities
to reach new customers exactly when they need
to purchase your product or service.
PHASE
2: WEBSITE DESIGN AND CONVERSION OPTIMIZATION
The design of your website
is critical to the success of the strategic plan.
It must provide the information sought by a customer
and a path towards the purchase. iChannel will
design a new website or modify your existing site
to establish a platform that will effectively
convert visitors into new business leads.
Customer Acquisition
PHASE
3: CONNECTING WITH YOUR ONLINE CUSTOMERS Employing
a variety of customer acquisition techniques,
iChannel will launch and manage a performance-based
campaign to drive qualified visitors to your website.
1.
Search Engine Optimization
Search engines such as Google and Yahoo! are
the preferred starting point for many online
users when seeking information on a product
or service. Search Engine Optimization
(SEO) is the method by which
2.
Website Marketing (PPC Advertising) Pay Per Click advertising (PPC)
for sponsored links is the best way to ensure
your business is visible when customers are
actively seeking information relevant to your
business.
3.
Affiliate Marketing
This
pay for performance technique has been integral
to the success of many internet businesses.
Establishing a large network of sales affiliates
will broaden your reach and present more opportunities
to connect with your target customers.
PHASE 4:
TRACK. MEASURE. ANALYZE. OPTIMIZE. Critical to any
marketing campaign is the need to review the results
and make modifications to the strategy based upon
performance. iChannel will provide you with weekly
reports on a number of key metrics including click-through
rates, conversion rates, and ROI.
PHASE
5:
KNOWLEDGE TRANSFER When your online
business has grown to the point that it requires
in-house management, iChannel can help you establish
your full-time internet division by identifying,
hiring and educating the personnel you need.
